How I Grew This

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How I Grew This

How I Grew This

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Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the...

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433 епизода
Clarity Wins: The Fundamentals That Still Matter (Best of 2025)

Clarity Wins: The Fundamentals That Still Matter (Best of 2025)

In 2025, growth didn’t stall because teams lacked tools—it stalled because they lacked clarity. AI accelerated everything, dashboards multiplied, and...

2026-01-23 20:19:55 00:28:59
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The Brand Consistency Myth: How to Scale Creative Without Losing Your Identity with Justin Rashidi

The Brand Consistency Myth: How to Scale Creative Without Losing Your Identity with Justin Rashidi

In this episode of How I Grew This, host Amanda sits down with Justin Rashidi, Co-Founder and Head of Strategy at SeedX, Inc., alongside co-host Adam,...

2026-01-08 12:00:00 00:39:07
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Building AI That Won’t Get Eaten by the Models with Cooper Simpson

Building AI That Won’t Get Eaten by the Models with Cooper Simpson

In this episode, Amanda and Adam welcome Cooper Simson, Portfolio Manager at Martell Ventures, to discuss how to build sustainable AI-first SaaS compa...

2025-12-18 12:00:00 00:35:43
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Inside a Designer’s Mind: The MarTech Operator’s Playbook

Inside a Designer’s Mind: The MarTech Operator’s Playbook

In this episode of HIGT, hosts Adam and Amanda sit down with Lindiwe Stenberg, newly promoted Chief of Staff to the VP of Marketing at Venmo (formerly...

2025-12-04 12:00:00 00:36:42
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Why Saying “No” Is Key to Long-Term Success

Why Saying “No” Is Key to Long-Term Success

Building a Sustainable Agency Through Values-Driven Leadership and Specialist Focus.

In this episode of How I Grew This, hosts Amanda and...

2025-11-14 15:26:29 00:31:03
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Building Mission-Driven Products in Regulated Industries: Lessons from 20 Years in Product Management

Building Mission-Driven Products in Regulated Industries: Lessons from 20 Years in Product Management

Ever wondered how to navigate product development in highly regulated industries while still driving innovation? Join Amanda and Adam as they chat wit...

2025-10-27 16:03:27 00:33:18
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Building Mission-Driven Products in Regulated Industries: Lessons from 20 Years in Product Management

Building Mission-Driven Products in Regulated Industries: Lessons from 20 Years in Product Management

Building successful products requires a delicate balance of innovation, regulation compliance, and customer-focused development, especially in highly...

2025-10-23 12:00:00 1998
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The Untold Truth About Agency Growth: Why Small Teams Beat Giant Competitors

The Untold Truth About Agency Growth: Why Small Teams Beat Giant Competitors

From Oracle Sales to Digital Product Pioneer: Building a Sustainable Tech Agency in the Mobile Era.

In this episode of How I Grew This, h...

2025-10-02 12:00:00 2042
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The Untold Truth About Agency Growth: Why Small Teams Beat Giant Competitors

The Untold Truth About Agency Growth: Why Small Teams Beat Giant Competitors

From Oracle Sales to Digital Product Pioneer: Building a Sustainable Tech Agency in the Mobile Era.

In this episode of How I Grew This, h...

2025-10-02 12:00:00 00:34:02
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Turning Insights Into Impact: The Art of Strategic Creativity

Turning Insights Into Impact: The Art of Strategic Creativity

In this episode of How I Grew This, hosts Amanda and Adam sit down with Jason White, Head of Acquisition at Policygenius, to explore the evolving land...

2025-09-11 12:00:00 2022
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Turning Insights Into Impact: The Art of Strategic Creativity

Turning Insights Into Impact: The Art of Strategic Creativity

In this episode of How I Grew This, hosts Amanda and Adam sit down with Jason White, Head of Acquisition at Policygenius, to explore the evolving land...

2025-09-11 12:00:00 00:33:42
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Subscription App Growth: Insights from the Frontlines

Subscription App Growth: Insights from the Frontlines

Join Adam and Amanda as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies f...

2025-07-16 12:00:00 2077
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Subscription App Growth: Insights from the Frontlines

Subscription App Growth: Insights from the Frontlines

Join Adam and Amanda as they sit down with Shumel Lais, a mobile growth expert with over a decade of experience, to explore the essential strategies f...

2025-07-16 12:00:00 00:34:37
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How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform

How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform

Gamelight founder Günay Azer sits down with ‘How I Grew This’ hosts Amanda Vandiver and Adam Landis to reveal the remarkable journey of transforming a...

2024-11-21 12:00:00 1823
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How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform

How Gamelight's Founder Günay Azer Bootstrapped a Next-Gen AI-Driven UA Platform

Gamelight founder Günay Azer sits down with ‘How I Grew This’ hosts Amanda Vandiver and Adam Landis to reveal the remarkable journey of transforming a...

2024-11-21 12:00:00 00:30:23
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Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth

Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth

In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis...

2024-08-01 12:00:00 1595
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Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth

Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth

In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis...

2024-08-01 03:00:00 00:26:35
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Director of Client and Product Growth at Simplii Financial: Alexa Serrano - Operational Efficiency Insights in Digital Banking You Can’t Ignore

Director of Client and Product Growth at Simplii Financial: Alexa Serrano - Operational Efficiency Insights in Digital Banking You Can’t Ignore

In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss t...

2024-07-25 12:00:00 1725
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Director of Client and Product Growth at Simplii Financial: Alexa Serrano - Operational Efficiency Insights in Digital Banking You Can’t Ignore

Director of Client and Product Growth at Simplii Financial: Alexa Serrano - Operational Efficiency Insights in Digital Banking You Can’t Ignore

In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss t...

2024-07-25 03:00:00 00:28:45
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[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security

[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security

In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersec...

2024-05-02 12:00:00 1878
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[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security

[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security

In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersec...

2024-05-02 03:00:00 00:31:18
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[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore  - Simplifying Through Prioritization

[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization

Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper,...

2024-04-25 12:00:00 2184
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[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore  - Simplifying Through Prioritization

[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization

Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper,...

2024-04-25 03:00:00 00:36:24
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[Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture

[Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture

In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrup...

2024-04-18 12:00:00 1608
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[Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture

[Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture

In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrup...

2024-04-18 03:00:00 00:26:48
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[Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally

[Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally

In this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading...

2024-04-11 12:00:00 1507
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[Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally

[Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally

In this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading...

2024-04-11 03:00:00 00:25:07
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[Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry

[Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry

In this episode of How I Grew This, Farhad Massoudi, Founder and CEO of Tubi, joins Mada Seghete. They cover the success journey of Tubi, a free strea...

2024-04-04 12:00:00 1539
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[Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry

[Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry

In this episode of How I Grew This, Farhad Massoudi, Founder and CEO of Tubi, joins Mada Seghete. They cover the success journey of Tubi, a free strea...

2024-04-04 03:00:00 00:25:39
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[Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve

[Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve

In this episode of How I Grew This, Lee Anne Grant, Chief Growth Officer of Babylist, joins Mada Seghete to discuss the growth and marketing strategy...

2024-03-28 11:00:00 1474
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[Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve

[Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve

In this episode of How I Grew This, Lee Anne Grant, Chief Growth Officer of Babylist, joins Mada Seghete to discuss the growth and marketing strategy...

2024-03-28 02:00:00 00:24:34
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[Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI

[Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI

In this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience l...

2024-03-21 11:00:00 1721
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[Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI

[Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI

In this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience l...

2024-03-21 02:00:00 00:28:41
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[Greatest Hits] Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management

[Greatest Hits] Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management

In this episode of How I Grew This, Mauricio Monico, Chief Product Officer at Wish, joins Mada Seghete to delve into Mauricio's career journey, the gr...

2024-03-14 11:00:00 1851
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[Greatest Hits] Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management

[Greatest Hits] Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management

In this episode of How I Grew This, Mauricio Monico, Chief Product Officer at Wish, joins Mada Seghete to delve into Mauricio's career journey, the gr...

2024-03-14 02:00:00 00:30:51
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[Greatest Hits] Experience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking Sector

[Greatest Hits] Experience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking Sector

In this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and...

2024-03-07 12:00:00 1736
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[Greatest Hits] Experience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking Sector

[Greatest Hits] Experience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking Sector

In this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and...

2024-03-07 03:00:00 00:28:56
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[Greatest Hits] CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing

[Greatest Hits] CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing

In this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone intereste...

2024-02-29 12:00:00 1354
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[Greatest Hits] CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing

[Greatest Hits] CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing

In this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone intereste...

2024-02-29 03:00:00 00:22:34
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[Greatest Hits] Head of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product Growth

[Greatest Hits] Head of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product Growth

In this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer reten...

2024-02-22 12:00:00 1783
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